Pricing

Pricing, also known as pricing strategy, refers to the process of setting the price of a product or service. This involves considering factors such as production costs, competition, perceived customer value, and brand positioning strategy. The goal is to find a price that is fair for the customer, profitable for the company, and competitive in the market. Pricing can be done in various ways, such as hourly, per project, subscription-based, or per unit. It's important to periodically review pricing to ensure that it remains appropriate for the business needs and market expectations.